Marketing research paper
It’s time to write a market research paper but where should you even start? Choosing your question is always a good way. But how? Here’s how….It’s simple, honest!
What are some marketing research paper topics?
The difficult part might be getting this thing off the ground. You mightn’t have clue about what really interests you. This is where you should spend a few days doing some research and finding out which topics leave you with the most unanswered questions, and most importantly, recognising which questions that you actually want the answers to.
Some interesting topics in the field of marketing could be:
- Social media trends
- Entering the market
- Customer attitude towards banking
- Gender and buying decisions
- Impulse purchases
- Switching brands
- Marketing across cultures
These are obviously broad topics with a lot of questions attached so hopefully you have one general topic in mind. This is where you should start doing your reading. The reading must be in depth so as to gage your interest, and the more reading you do now, the easier the whole paper will be for you later on. Remember to hold on to any exciting questions that come up, which you can add to existing literature, and of course enjoy doing it at the same time. The more you enjoy something, the easier and better it will turn out to be.
What does a marketing research paper look like?
Papers in this field usually follow a common structure with clear aims:
This details the background literature and all being well leave questions for you to continue answering later in the paper.
This is where the questions (general and specific) are stated.
This is where the general and specific goals of the research are stated.
This part outlines how the data will be collected, the number of participants and how data will be analysed and interpreted.
A statement of both to be proven or otherwise when it comes to the results.
This includes a very detailed paragraph of text about the general findings. It also includes details of every test carried out complete with the necessary tables and figures.
A summary of the significance of the results, one by one.
Suggestions are given as to what the research has found out and what implications this has for the future.
Top ten tips for writing the paper
- Gather research before you start.
- Make sure your research is trying to answer something that matters to you.
- Think of a catchy, witty and interesting title.
- Follow the details in your handbook carefully.
- Add all references as you go so there is less work for you at the end.
- Keep making mini deadlines.
- Practise your writing skills for each section.
- Have each section proofread.
- Use the internet and library.
- Use professional writing services if you fall behind.